In these challenging times, relying solely on national or international hotel market trends can produce an inaccurate or unfavourable picture. Changing markets and variances in neighbourhood and real estate values can cause fluctuations in how a hotel is valued. Hotel owners and potential owners must be able to plan with confidence when investing in hotel real estate, and the most up-to-date and precise information is necessary. That’s why we create an appraisal or feasibility report based on the unique potential for your hotel and data from your specific market-specifics essential to establishing accurate value.

Whether you are an owner, developer, operator, investor, lender, industry association, convention and visitor bureau or public agency, your project will attract the immediate attention it deserves when accompanied by an SHC consulting report.:


  • We advise in the development of new hotels, and work with developers, architects and other development team members to conceptualize the optimal lodging product for a particular site.
  • We continuously monitor every major hotel market and track the latest economic trends.
  • The unique needs of each client are met because we structure our assignments to meet your timing needs and other requirements. We stand alone in our support for investors and operators both who are new to this marketplace and to those who have vast experience in hospitality.