SHC takes a proactive approach in the development and implementation of Revenue Management and eCommerce strategies and best practices that directly result in strong RevPAR contributions at each hotel. Our Revenue Management Leaders are industry experts who continue to drive this discipline to new heights every day. Our entrepreneurial spirit supports the initiatives of our brand partners while aggressively pursuing new and unique online strategies with a vast eCommerce footprint.

We maintain an extensive library of best practices, analytical tools, and standardized procedures that assist in the development of strong strategy decisions. Some of these industry leading tools include:


  • Centralized Revenue Management
  • Weekly Sales Strategy Meeting format, and Sales Strategy Reports
  • Hotel Segmentation Reports to track and predict trends by market segment
  • Value Assessment to assist in evaluating our competition’s strengths and capitalizing on opportunities
  • Displacement Analysis and Profitability Assessments
  • Daily, Weekly, Monthly, and Annual Budgeting and Forecasting tools